The Metro Manila Film Festival (MMFF) has subjected itself to quite a drastic change. To those who are not up to speed, the festival, infamous for its hiccups and controversies of the past, is promising its patrons a game-changing year for its 42nd edition.
Perhaps the most welcome change is discarding the New Wave section, and putting in the same pool independent and studio productions as in-competition films. The festival has also turned away from “commercial viability” as a deciding factor during entry selection, a feat that has never been expounded on, nor had there ever been the need to. For the longest time, the MMFF has been known, if nothing else, as a commercially-biased institution. This year’s edition, however, promises to retouch the festival’s brand, what with the new policies put in place by a brand new festival committee.
Here is a complete list of said “changes” via Rappler.
A new logo is, in addition, being ordered—literally. What MMFF did was, for whatever their intentions are, asked the public to design the new logo, for which they prepared to give away a handsome prize of P 20,000 and a few other items. And you would think (at least I did) that for a promised “game-changing” edition, the festival would go the extra mile with regards to rebranding efforts. The least they could do was to hire a professional branding team who would have designed them a new logo. And this is also owed to the plagiarized logo debacle that happened a few months back, something that will be etched into the minds of many cinephiles for quite a while.
This is all cosmetic, of course; a small misstep that’s easily forgivable. And there is no point in assuming that the entries that MMFF have pooled will not have came up with at least one decent logo. And then it did.
Pictured above, the winning logo, as TV5 Interaksyon reports, is the work of designer Nawruz Paguidopon. It is chosen “because it was the simplest but the most iconic logo that truly represents change and embodies the new Festival’s vision, “Cinesama para sa Bagong MMFF””
We will be seeing Paguidopon’s design during the 2016 MMFF, which opens Christmas Day. As for the entries, no official word has been released yet, but among the films that are expected to make it to the lineup are: Chris Martinez’s much-anticipated sequel Ang Babae Sa Septic Tank 2; Jun Lana’s trans-dramedy Die, Beautiful starring Paolo Ballesteros; and Mang Kepweng Returns, an ode to the late comic icon Chiquito. Usual suspects lurk by the sidelines (a new Enteng Kabisote film, apparently, is in the works), but we will have to wait for the official lineup to be certain.
What do you guys think? Do you like the new logo? Are you excited for this year’s “game-changing” M.M.F.F.? Did you feel my condescending air quotes? Let’s discuss in the comments!